I knew the tears were coming - instinct told me they were long overdue.

That they would start flowing during a recorded Zoom call wasn’t exactly ideal.

“Is it hard because it’s supposed to be? Or is it hard because it’s not right for me?”

For days (weeks?) I’ve been turning these questions over and over in my head - and my heart.

“I’m a sales coach, for goodness’ sake...I’m supposed to have the solution! My 'Expert Guide to Selling Insurance in a Pandemic' should already be published!”

I must, therefore, be doing it all wrong.

But what if that feeling of misalignment meant that I’m doing it exactly right?

I do not - now or ever - offer a “five-step system to 10X your revenue overnight.” I do not promise you X hot leads per week or a pipeline that is perpetually full.

What I offer is space - at the intersection of personal and professional development - for you. To show up fully, exactly as you are as you move forward - day by day - in your sales career.

What if your job was not to sell insurance, but rather to become the person your future clients wanted to buy insurance from?

If you see the difference, I’d love to talk; I’m holding space in my calendar for you.