As we track the spread of coronavirus, now might be a good time to check in with your business insurance clients.

A really good time.

I’ll bet darn near every one of them is impacted in some way as a result:

Think about the event planner whose largest client canceled their international event days before it was to take place.

Stress.

What about the clothing manufacturer whose fabric shipment has been delayed, creating delivery delays of her custom bridal gowns?

Stress.

What about the high school administrator debating the cancellation of their international class trip for seniors?

Stress.

There is - and will continue to be - much discussion around this topic and how the various insurance coverages available will respond - or not.

And you don’t have to have all the answers.

But please don’t turn away from your customers when they need you the most.

A not-so-gentle reminder that the sale of an insurance product is merely how we are paid; our job is to be a resource and advocate for our clients during their most challenging times.

Is your business impacted by the potential spread of coronavirus? Tell me more in the comments below.